The mission of the Asia-Pacific Brand Development and Franchise Association is to "use a simple system to make the world a more comfortable place." The association is composed of a group of successful entrepreneurs who are enthusiastic about serving the society. It combines companies and experts who are good at building brand image and franchising development, organizing various activities and providing franchise consulting services to promote the success of franchising models, such as franchise seminars, workshops, franchise exhibitions, exchange groups, etc. It is the first association to hold the "Asia Pacific Franchise and Independent Excellent Brands" election and awards ceremony, effectively discovering and assisting members of independent brands and franchised brands to open up the Asian market and embark on the international stage.