Macao Franchise Expo (MFE) is the trade fest that integrates exhibitions, forums, business matching sessions and promotional seminars, attracting investors from all over the world to explore business opportunities and establish network by online and offline MICE platforms.
Throughout the years, numerous brands have successfully launched businesses in local market and expanded their businesses to overseas through MFE, which fully demonstrates its role as a platform to promote the development of international franchise businesses.
MFE was also recognised by the Global Association of the Exhibition Industry (UFI) as an "UFI Approved Event" in November 2018, turning the MFE into the first franchising exhibition in Greater China to receive this honour.This recognition validates the MFE in terms of internationalisation, professionalism and branding operation.
UFI certified MIF & MFE will be held in parallel again
2024MFE will be held together with the “29th Macau International Trade and Investment Fair” (29th MIF) again. These two grand occasions together to play a synergistic effect and enhance the professional brand image.
2024MFE Highlights
1
A multi-service and multi-functional event that brings together international franchise brands from mainland China, Macao, and Southeast Asian to create a broader economic and trade platform
2
AI technology assists SMEs in improving productivity and efficiency
3
The Macao International Coffee Festival will debut at MFE with chinese and foreign coffee brands in a new model of “Exhibition + Competition”
4
A new model of "One Exhibition, Two Locations" to help exhibition brands to explore new opportunities for cultural tourism in Macao and Hengqin
