Language
Menu
  • Home /
  • Information Centre /
  • Latest News /
  • [Celebrating two anniversaries] More than one hundred local and international famous fashion brands gather in Macau, and the MFE (2024) will take place in mid-October
[Celebrating two anniversaries] More than one hundred local and international famous fashion brands gather in Macau, and the MFE (2024) will take place in mid-October
Release time：2024-10-04 10:32
  • Share To:
2024MFE is set to take place from October 16th to 19th. 2024MFE is set to take place from October 16th to 19th.
The “Macau Franchise Expo (2024MFE)” is a platform for investors to explore emerging franchising trends and uncover numerous opportunities for entrepreneurship and collaboration. The “Macau Franchise Expo (2024MFE)” is a platform for investors to explore emerging franchising trends and uncover numerous opportunities for entrepreneurship and collaboration.
The “Macau Franchise Expo (2024MFE)” empowers the brands’ development. The “Macau Franchise Expo (2024MFE)” empowers the brands’ development.
Many Famous Brands Gathered at the “Macau Franchise Expo (2024MFE)” Many Famous Brands Gathered at the “Macau Franchise Expo (2024MFE)”

As one of the activities for celebrating the 75th Anniversary of the Founding of the People’s Republic of China and the 25th Anniversary of Macau’s Return to the Motherland, the “Macao Franchise Expo 2024: (2024MFE)” is set to take place from October 16th to 19th (Wednesday to Saturday) at Cotai Expo, The Venetian Macao. Under the theme “Uniting Brands, Showcasing Opportunities”, the event will feature the participation of over 100 franchise enterprises, chain companies, and brand agencies from China, Malaysia, Italy, and Macao, including the popular tea brand Chagee from mainland China and the globally renowned exhibition company Informa Markets, which will organize activities.


With four exhibition pavilions and a range of diverse activities, the event serves as a dynamic gateway, facilitating connections between brands.

The 2024 Macao Franchise Expo (2024MFE) will feature four exhibition pavilions, Including the Franchise Brands Pavilion, the Macao International Coffee Festival Pavilion, the IP Licensing Pavilion, and the SME Brands Pavilion. A number of renowned food and beverage brands with more than 1,000 shops around the world will gather at the event, as well as products to make their debut at the 2024 MFE, exploring business opportunities. In addition, the popular tea brand Chagee from mainland China will be entering Macau through 2024MFE and will be distributing characteristic tea drinks in limited quantities free of charge every day, aiming to welcome visitors to 2024MFE with its brand characteristic charms.


Appreciate the charm of coffee by co-operating with a globally known Exhibition Company to hold the 1st Coffee Brewing Competition

2024MFE will cooperate for the first time with a globally renowned Exhibition Company, Informa Markets, to hold the Selection Contest for the 1st China Coffee Brewing World Competition 2025 (Macau). Therefore, several master baristas will gather in Macau and enjoy the charm of coffee, introducing new trade opportunities.


The Macao Franchise Expo (MFE) showcases consistently brands’ commercial opportunities.

The Zhuhai Floral Decoration Company, a consistent participant in the MFE for the past four years, successfully found its business partner in the Macau market through the event’s networking opportunities. This partnership paved the way for the company to establish a presence in Macau, where it now operates two stores, one of which spans over 278 square meters. Leveraging Macau’s exhibition platform, the company continues to explore international markets. Additionally, during MFE2023, several emerging streetwear brands garnered significant attention from companies across the Guangdong-Hong Kong-Macao Greater Bay Area. These interactions facilitated connections with mainland Chinese resources, fostering co-branding initiatives and collaborative ventures between various brands.


The 29th Macao International Fair (MIF) will be held concurrently at the same venue.

In addition, the 2024 Macao Franchise Expo (2024MFE), co-organised by the Macao Commerce and Investment Promotion Institute (IPIM), the Macao Chain Stores and Franchise Association, and the Macao International Brand Enterprise Commercial Association (MIBA), will take place alongside the 29th Macao International Fair (MIF) at the same venue.

For the latest updates, please visit the official websites at www.mif.com.mo or www.mfe.mo. You may also contact us via telephone at (853) 2882 8711 for the 29th MIF or (853) 8798 9654 for the 2024MFE. Additionally, stay informed by following the official WeChat account: MICE_IPIM.