Macao Franchise Expo (MFE) is the trade fest that integrates exhibitions, forums, business matching sessions and promotional seminars, attracting investors from all over the world to explore business opportunities and establish network by online and offline MICE platforms.

The Macao Franchise Expo 2025 (2025MFE) takes "Brands Unbounded, Opportunities United" as its theme, focusing on franchise brands and IP licensors from Mainland China, Macao, and Southeast Asia. It is dedicated to building a platform for cross-industry brand collaboration and business matching. During the event, the Macao International Coffee Festival and Bread Festival will be held to promote cultural exchange among the Greater Bay Area. Additionally, the organizing committee will arrange for exhibition participants to explore the markets of Macao and Hengqin, facilitating the establishment of cross-regional brands in both locations and extending the impact of the exhibition.

MFE was also recognised by the Global Association of the Exhibition Industry (UFI) as an "UFI Approved Event" in November 2018, turning the MFE into the first franchising exhibition in Greater China to receive this honour.This recognition validates the MFE in terms of internationalisation, professionalism and branding operation.

UFI-certified C-PLPEX, MIF and MFE to be held concurrently again

The Macao International Franchise Expo 2025 (2025MFE) will be held concurrently with the "2nd China-Portuguese-speaking Countries Economic and Trade Expo (Macao)" (2^nd C-PLPEX) and the "30th Macao International Trade & Investment Fair" (30^th MIF). These will give full play to the synergistic effect and enhance the professional brand image.

2026MFE Highlights